Making memories: a consumer-based model of authenticity applied to living history sites

Purpose Underpinned by the consumer-based model of authenticity (CBA), this study aims to investigate whether leisure involvement, object-based and existential authenticity, host sincerity engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: living history site. Design/methodology/approach Quantitative data were gathered from site visitors ( n = 1,004), with partial least squares structural equation modeling used test hypothesized relationships. Findings The results confirm inclusion relationships between relative subsequent memorability. findings suggest that can be predictor experience, contingent on CBA constructs (sincerity; authenticity; authenticity). significant association experience identified herein differs some published studies, while other are broadly consistent extant research. Results also reveal differences for who purchased souvenirs when compared those did not. Research limitations/implications research extends positing sincere as relationship-based encounter guest influences social interaction, memorability within novel context. Further, ability differentiate based their purchases at is illustrated. Originality/value Given ubiquity precursors contemporary heritage discourses, apply beyond context examined herein.